Top Shopify Alternatives in India for 2024

If you're considering e-commerce platforms beyond Shopify for your business in India in 2024, Zepo and Instamojo stand out. Zepo offers a tailored experience for Indian businesses with easy setup and localized support, while Instamojo provides a reliable payment gateway with support for Indian payment methods. But how do these options stack up against each other when it comes to pricing, customization, and scalability? And where does WooCommerce fit into the picture? Understanding these differences could be critical for making an informed decision. Let's explore these aspects further to see which platform truly meets your needs.

Popular Shopify Alternatives in India

If you're exploring Shopify alternatives in India, you've got some solid options. Consider:

  • WooCommerce for its customization,
  • Magento for scalability, and
  • PrestaShop for user-friendliness.

OpenCart and Drupal Commerce also offer feature-rich and customizable solutions.

WooCommerce: Customizable e-commerce plugin for WordPress

WooCommerce stands out as a highly customizable and scalable e-commerce plugin for WordPress, making it a popular Shopify alternative in India. If you're looking for flexibility and control over your online store, WooCommerce offers precisely that. As an open-source solution, you can modify and extend its functionalities to suit your business needs perfectly.

With WooCommerce, you're not limited by predefined templates or features. You can choose from a wide range of extensions and themes, allowing you to create a unique shopping experience for your customers. Whether you're running a small boutique or a large-scale operation, WooCommerce scales with your business. It supports unlimited products and integrates seamlessly with various payment gateways, shipping options, and marketing tools.

One of the biggest advantages is its integration with WordPress. If you're already familiar with WordPress, you'll find WooCommerce's interface intuitive. Plus, the extensive community and support resources make troubleshooting and customization easier.

In short, WooCommerce gives you the freedom to build an online store that aligns with your vision. It's an excellent choice for businesses in India looking for a robust, customizable, and scalable e-commerce platform without the constraints of a hosted solution like Shopify.

Magento: Scalable platform for enterprise-level businesses

Magento offers a powerful and scalable e-commerce platform tailored for enterprise-level businesses in India. If you're running a large business with complex requirements, Magento's advanced features can handle your needs. It's not just about flexibility; Magento scales effortlessly as your business grows, ensuring that your e-commerce operations run smoothly regardless of the volume.

You'll find Magento particularly useful if your business demands robust customization and extensive functionality. The platform supports a wide range of integrations, allowing you to tailor it precisely to your operational needs. From managing multiple stores to handling vast product catalogs, Magento's capabilities are designed to accommodate the intricacies of large-scale operations.

However, it's essential to note that Magento requires substantial technical expertise for setup and maintenance. If your team lacks the necessary skills, you might need to invest in specialized developers. This investment, though, pays off in the long run, providing a highly customizable and efficient e-commerce solution.

PrestaShop: User-friendly open-source e-commerce solution

PrestaShop stands out as a user-friendly open-source e-commerce platform perfect for small to medium-sized businesses in India. It's designed to be intuitive, making it easy for you to set up your online store without needing extensive technical skills. The platform's interface is straightforward, allowing you to manage your products, track orders, and handle customer interactions with ease.

One of PrestaShop's greatest strengths is its flexibility. It offers a wide range of features and modules that you can customize to fit your specific business needs. Whether you need advanced SEO tools, payment gateways, or shipping options, PrestaShop has modules to cover it all. Plus, the platform is open-source, which means you have the freedom to modify the code and add custom functionalities if required.

For businesses in India, PrestaShop provides localized support, including various payment methods and shipping options that cater to the Indian market. This ensures that your customers have a seamless shopping experience. Additionally, the active community and extensive documentation mean you'll always find help when you need it.

PrestaShop empowers you to build and grow your e-commerce business efficiently.

OpenCart: Simple and feature-rich e-commerce platform

OpenCart is an open-source e-commerce platform that's both simple to use and packed with features, making it a strong contender for small to medium-sized businesses in India looking for Shopify alternatives. With its user-friendly interface, you can get your online store up and running quickly without needing extensive technical knowledge.

One of the standout aspects of OpenCart is its extensive range of features and extensions. You'll find everything you need to manage products, customers, orders, and payments efficiently. The platform supports multiple languages and currencies, which is a significant advantage for businesses aiming to cater to a diverse customer base. Additionally, it's highly customizable, allowing you to tailor your store's appearance and functionality to meet your specific needs.

OpenCart's marketplace offers thousands of extensions and themes, enabling you to add new features or modify the look of your store effortlessly. From SEO tools to social media integration, the options are plentiful.

Moreover, being open-source means you benefit from regular updates and contributions from a global community of developers. This guarantees that the platform remains secure, up-to-date, and in line with the latest e-commerce trends.

Drupal Commerce: Customizable e-commerce solution for Drupal

Drupal Commerce stands out as a highly customizable and scalable open-source e-commerce solution tailored for businesses already using or considering Drupal. If you're looking for flexibility and control over your online store, Drupal Commerce offers a wide range of features and modules that can help you build a robust e-commerce platform.

With its open-source nature, you can easily tailor Drupal Commerce to meet your specific business needs. This makes it particularly suitable for medium to large businesses that require complex functionalities and a high degree of customization. You can integrate various payment gateways, manage multiple stores, and create personalized shopping experiences for your customers.

One of the key benefits of Drupal Commerce is its scalability. As your business grows, your e-commerce platform can expand seamlessly without requiring a complete overhaul. You can add new features and modules as needed, ensuring that your online store evolves with your business.

If your business is already using Drupal, integrating Drupal Commerce can be a smooth and efficient process. Its seamless integration with the content management capabilities of Drupal allows you to create a cohesive and powerful online presence.

Ecwid: Cloud-based platform for easy integration

Ecwid offers a cloud-based e-commerce solution that's easy to set up and integrate with your existing website. Whether you're running a blog, a small business, or a medium-sized enterprise, Ecwid lets you add an online store to your site without starting from scratch.

Its seamless integration means you can keep your current web design and content while adding robust e-commerce functionality. You'll appreciate Ecwid's user-friendly interface, which makes managing your online store a breeze. You don't need to be a tech expert to get started; Ecwid provides straightforward tools and guides to help you set up your store quickly.

Plus, it supports multiple languages and currencies, making it a versatile choice for businesses targeting diverse markets. Ecwid offers a range of plans to suit different needs and budgets, from free options for small stores to advanced features for growing businesses.

You can sell directly on your website, social media platforms, and marketplaces like Amazon and eBay, all from one central dashboard. This flexibility makes Ecwid a powerful tool for expanding your online presence and reaching more customers.

If you're looking for a hassle-free way to enhance your existing site with e-commerce capabilities, Ecwid is a top choice.

Zepo: Tailored e-commerce platform for Indian businesses

Zepo, a popular e-commerce platform in India, frequently stands out for its features tailored specifically to Indian businesses. If you're looking for a solution that's easy to set up and use, Zepo might be just what you need. It's designed to cater to the unique requirements of the Indian market, making it an excellent choice for small to medium-sized businesses.

One of the standout features of Zepo is its user-friendly interface. You don't need to be a tech expert to get your online store up and running. The platform simplifies the process, allowing you to focus on growing your business rather than getting bogged down by technical details.

In addition, Zepo offers a variety of payment gateway integrations, which is important for catering to the diverse payment preferences of Indian consumers.

Furthermore, Zepo provides localized support, understanding the specific challenges faced by Indian e-commerce businesses. This includes assistance with logistics, marketing, and customer engagement strategies that resonate with the Indian audience.

Whether you're selling fashion, electronics, or handmade crafts, Zepo equips you with the tools to compete effectively in the bustling Indian e-commerce landscape.

Instamojo: Payment gateway for digital products

Instamojo offers an excellent Shopify alternative in India, especially for those interested in selling digital products and services with ease. As both an Indian payment gateway and an e-commerce platform, Instamojo provides a streamlined, user-friendly experience that's perfect for small businesses and freelancers. If you're looking to delve into the digital marketplace, Instamojo's features make it simple to set up and start selling without the usual hassle.

One of the standout features of Instamojo is its seamless integration for selling digital products. Whether it's e-books, online courses, or digital art, you'll find the platform incredibly intuitive. The setup process is straightforward, allowing you to focus on what you do best—creating and marketing your digital offerings. Plus, with its robust payment gateway, you can accept payments effortlessly, providing a smooth transaction experience for your customers.

For freelancers and small enterprises, Instamojo offers an ideal solution that scales with your business needs. You don't need extensive technical knowledge to get started, and the platform's support for Indian payment methods ensures that you're catering to your local market effectively. If you're looking for a reliable and user-friendly Shopify alternative, Instamojo should be at the top of your list.

Pricing Comparison of Shopify Alternatives

When you're comparing prices among Shopify alternatives, you'll notice a range of options. WooCommerce, OpenCart, and PrestaShop are free but come with additional costs for hosting and premium features.

On the other hand, Ecwid offers a free plan with paid plans starting at $15/month, while Magento's enterprise solution starts at a steep $22K/year.

WooCommerce: Free, but hosting costs apply

WooCommerce is a cost-effective choice since it's free to download, but you should budget for hosting, domain, and premium plugins. While WooCommerce itself won't cost you a dime, running a successful online store involves additional expenses.

Hosting costs can vary widely. You can find affordable options starting around $5 per month, but premium hosting services can go much higher. Choosing a reliable hosting provider is crucial to guarantee your site runs smoothly.

Besides hosting, you'll need a domain name, which typically costs around $10-15 per year. You might also want to invest in premium plugins and themes to enhance your store's functionality and appearance. These can range from $30 to several hundred dollars depending on your needs. While these costs can add up, the flexibility and customization WooCommerce offers can make it well worth the investment.

Compared to Shopify's subscription model, WooCommerce's pay-as-you-go structure can be more budget-friendly, especially if you start small and scale up. Just keep in mind that as your business grows, so might your expenses. Being mindful of these costs will help you manage your budget effectively while enjoying the benefits of a highly customizable and powerful e-commerce platform.

Magento: Free Open Source, enterprise starts $22K/year

Just like WooCommerce, Magento offers a free open-source version, but its enterprise version starts at a hefty $22,000 per year. If you're considering Magento for your e-commerce needs, it's important to weigh both versions carefully.

The open-source version, Magento Open Source, is free to download and use, providing you with a robust platform without any upfront costs. However, don't forget that you'll need to factor in additional expenses for hosting, development, and ongoing maintenance. These costs can add up quickly, particularly if you require a high level of customization or advanced features.

On the other hand, Magento Commerce, the enterprise solution, offers enhanced features, but it comes at a significant price. Starting at $22,000 per year, this version is tailored for larger businesses that need premium support and advanced functionality.

For small to medium-sized businesses, the open-source version might be sufficient, especially if you have a skilled development team. But if you're aiming for a more all-encompassing solution with dedicated support, the enterprise version could be worth the investment.

PrestaShop: Free, premium modules available

PrestaShop offers a free-to-use platform, making it an attractive option for budget-conscious e-commerce entrepreneurs. You won't need to pay any upfront costs to get started. Simply download the software and you're good to go. This makes PrestaShop an excellent choice if you're looking to minimize initial expenses.

However, keep in mind that you'll need to cover hosting costs. Fortunately, these can be quite affordable. You can find hosting providers offering plans starting around $5 per month. This allows you to maintain control over your budget while still enjoying a robust e-commerce platform.

One of PrestaShop's standout features is the availability of premium modules and themes. While the core software is free, you can purchase additional functionalities to enhance your store. Premium modules can help you add advanced features such as payment gateways, SEO tools, and marketing integrations.

Themes, on the other hand, can give your store a professional and unique look, helping you stand out in a crowded market.

OpenCart: Free, extensions and themes available

If you're exploring cost-effective e-commerce solutions, OpenCart is another excellent free option that offers a range of premium extensions and themes for additional functionality and customization. This platform is free to download and use, which makes it an attractive choice if you're starting out or looking to minimize costs.

However, keep in mind that you'll need to pay for web hosting. Hosting costs vary, but you can find options starting at around $5 per month. This is relatively affordable compared to some other platforms, allowing you to allocate more of your budget toward marketing or other business needs.

OpenCart's flexibility lies in its wide array of extensions and themes. While the base system is free, you might want to purchase premium extensions to add specific functionalities or premium themes to give your store a more professional look. These can vary in price, offering you the ability to scale your investment based on your needs and budget.

Ecwid: Free plan, paid plans from $15/month

Ecwid stands out among Shopify alternatives by offering a free plan for up to 10 products, making it an excellent choice for small businesses or those testing the e-commerce waters. If you're just starting out and want to keep costs low, Ecwid's free plan gives you a solid foundation to build your online store. You get essential features like hosting and an SSL certificate without spending a dime, which is perfect if you're on a tight budget.

But Ecwid doesn't stop there. Once you're ready to scale, their paid plans start at just $15 per month. This entry-level plan allows you to list unlimited products, giving you the flexibility to grow without worrying about hitting product limits. Plus, the paid plans come with additional features that can help you manage your store more efficiently.

Switching from the free plan to a paid plan is seamless, so you won't have to deal with complicated migrations or downtimes. Ecwid's combination of affordability and scalability makes it a compelling Shopify alternative, especially if you're looking for a platform that can grow with your business.

If you're looking for a cost-effective way to start and expand your online store, Ecwid should definitely be on your radar.

Zepo: Free plan, paid plans from ₹499/month

Zepo offers a competitive edge among Shopify alternatives with a free plan for up to 10 products, making it an attractive option for small businesses. If you're just starting out or running a small-scale operation, you can list up to 10 products without spending a dime. This is perfect for testing the waters and understanding the e-commerce landscape without financial commitment.

Once you're ready to expand, Zepo's paid plans start at just ₹499/month. For this price, you can list unlimited products, which is an incredible value for growing businesses. Beyond just the product listings, Zepo's plans include essential features like hosting and an SSL certificate, ensuring your website is secure and trustworthy for your customers.

The combination of a free plan and affordable paid options makes Zepo a flexible and cost-effective solution for Indian businesses. It's particularly beneficial if you want to avoid the higher costs associated with other platforms like Shopify. Plus, the inclusion of hosting and SSL certificates means you won't need to worry about additional hidden costs.

Local Support & Payment Integration Options

When you're considering Shopify alternatives in India, local support and payment integration options are vital.

Zepo is tailored for Indian businesses with strong payment integrations, while Instamojo offers its own payment gateway.

Ecwid supports multiple languages and integrates seamlessly with Indian payment options.

Zepo: Tailored for Indian businesses, payment integrations

For Indian businesses seeking localized support and seamless payment integrations, Zepo stands out as a top choice. With a deep understanding of the unique challenges faced by Indian entrepreneurs, Zepo offers tailored support designed to help you navigate the local market.

Whether you're dealing with regional languages, local taxation, or specific customer preferences, Zepo's support team is equipped to assist you.

When it comes to payment integrations, Zepo excels by partnering with popular Indian payment gateways like PayU, CCAvenue, and Instamojo. This means you can offer your customers a variety of payment options that they already trust and use regularly.

By integrating these well-known gateways, you guarantee smoother transactions and a more convenient shopping experience for your customers.

Zepo's focus on local needs doesn't stop at payment integrations. They also provide tools and features that cater specifically to Indian businesses, from inventory management to marketing solutions.

This holistic approach ensures that your business can thrive in the competitive Indian market. If you're looking for a platform that understands the intricacies of running a business in India, Zepo is definitely worth considering.

Instamojo: Indian business-focused, with own payment gateway

Instamojo stands out as another excellent option for Indian businesses, offering a platform designed to meet local needs with its own integrated payment gateway. You'll find that Instamojo's focus on Indian enterprises means you get tools and support tailored specifically for your market.

One of the biggest advantages of Instamojo is its seamless payment gateway integration. You won't need to worry about third-party providers because Instamojo offers its own gateway, ensuring smooth and secure transactions. This feature is perfect for small to medium-sized businesses looking to simplify their operations.

Additionally, Instamojo supports major Indian payment gateways, giving you flexibility in how you manage your payments. Whether your customers prefer using UPI, net banking, or credit/debit cards, Instamojo has you covered. This wide range of options makes it easier for you to cater to a diverse customer base.

Local support is another key benefit. Instamojo's customer service is attuned to the unique challenges Indian businesses face, providing you with responsive and relevant assistance. You'll appreciate the peace of mind that comes from knowing help is readily available, whether you're troubleshooting a technical issue or seeking business advice.

Ecwid: Multilingual support, Indian payment integrations

Ecwid steps up as a strong Shopify alternative by offering multilingual support and seamless integration with popular Indian payment gateways like PayU, Razorpay, and Instamojo. If you're targeting a diverse audience, Ecwid's ability to support multiple languages is a significant advantage. It guarantees that your store can communicate effectively with customers who speak different languages, enhancing their shopping experience and potentially increasing your sales.

Integrating with Indian payment gateways is another area where Ecwid shines. By supporting PayU, Razorpay, and Instamojo, Ecwid makes transactions smooth and hassle-free for both you and your customers. These gateways are widely used and trusted in India, providing a sense of security and familiarity to your buyers. Additionally, integration with these gateways means you're not missing out on local payment trends, which is essential for maintaining a competitive edge.

Ecwid also supports multiple currencies, allowing you to cater to an international audience without any hiccups. This flexibility ensures that you can expand your business beyond Indian borders while still offering a localized experience.

Customization & Scalability of E-commerce Platforms

When considering customization and scalability for your e-commerce platform, Magento, WooCommerce, and PrestaShop each offer unique strengths.

Magento provides extensive customization and is highly scalable for enterprise businesses.

WooCommerce integrates seamlessly with WordPress for flexibility.

PrestaShop stands out with its modular design, making it a great choice for small to medium-sized enterprises aiming to grow.

Magento: Highly customizable, scalable for enterprise businesses

Magento stands out as a top choice for businesses seeking extensive customization and scalability in their e-commerce platforms. If you're running a large, enterprise-level business with complex requirements, Magento offers the flexibility you need. Its highly customizable nature allows you to tailor your online store to match your brand perfectly.

With a wide range of extensions and themes, you can modify almost every aspect of your site. Whether it's adding new functionalities, enhancing user experience, or integrating with other systems, Magento provides the tools to make it happen. You won't be limited by predefined templates or restricted by rigid frameworks. Instead, you'll have the freedom to innovate and create a unique shopping experience for your customers.

Scalability is another key strength of Magento. As your business grows, Magento scales with you. It can handle a large number of products, high traffic volumes, and complex transactions without compromising performance. This makes it an ideal solution for businesses that anticipate rapid growth or have fluctuating demands.

WooCommerce: Customizable, scalable with WordPress integration

WooCommerce offers a highly customizable e-commerce solution by seamlessly integrating with WordPress and leveraging its extensive plugin ecosystem. You'll find that this flexibility gives you the freedom to tailor your online store to meet your specific needs. Whether you're looking to tweak your site's design, add new functionalities, or optimize for SEO, WooCommerce makes it easy by utilizing WordPress's wide array of themes and plugins.

Scalability is another strong suit of WooCommerce. When paired with the right hosting and plugins, your store can handle high traffic volumes and large product catalogs without a hitch. This makes it an ideal choice for businesses that anticipate growth or have fluctuating traffic patterns. You'll appreciate the ability to scale your operations seamlessly, avoiding the headaches that come with outgrowing your platform.

Moreover, WooCommerce provides robust integration options, enabling you to connect with various third-party services like payment gateways, shipping providers, and marketing tools. This ensures that your store runs smoothly and efficiently, giving you more time to focus on growing your business.

PrestaShop: Modular, scalable for small-medium businesses

PrestaShop stands out as a modular and scalable e-commerce platform, perfect for small to medium-sized businesses aiming for customized online stores. With a wide array of modules and themes available, you can tailor your online store to meet specific needs and preferences. Whether you want a sleek, modern look or a more traditional design, PrestaShop offers the flexibility to create a unique shopping experience.

One of PrestaShop's key strengths is its scalability. It's designed to grow with your business, making it easy to handle multiple stores and languages. If you're looking to expand your market reach, PrestaShop's multilingual and multi-store capabilities make sure that you can cater to diverse customer bases without a hitch.

Additionally, PrestaShop's modular architecture allows you to add or remove features as your business evolves. This means you're not stuck with unnecessary functionalities, and you can integrate new tools and extensions as needed. The platform's vast community of developers and extensive marketplace for modules provide ample support and options for further customization.

Pros and Cons: WooCommerce vs. Shopify

When comparing WooCommerce and Shopify, you'll find that WooCommerce offers extensive customization and is cost-effective but requires technical expertise.

On the other hand, Shopify provides built-in features and scalability at a higher price point.

Each platform has its strengths and weaknesses, so your choice depends on your specific needs and resources.

WooCommerce: Customizable, cost-effective, requires expertise

Choosing between Shopify and WooCommerce can be challenging, but understanding their distinct advantages and drawbacks can help you make an informed decision.

WooCommerce stands out for its high level of customization. Unlike Shopify, which offers a more streamlined and user-friendly setup, WooCommerce lets you tweak almost every aspect of your online store. This flexibility can be a huge advantage if you have specific needs or want a unique look.

One of WooCommerce's biggest perks is its cost-effectiveness. The plugin itself is free, and you only pay for hosting and additional functionalities you choose to add. This can make it a more budget-friendly option compared to Shopify, which has a set monthly fee.

However, WooCommerce does come with a steep learning curve. You'll need some technical expertise to get the most out of it. Setting up hosting, managing updates, and dealing with potential security issues require a certain level of know-how. If you're not technically inclined, you might find yourself needing to hire a developer, which can offset some of the cost savings.

BigCommerce: Built-in features, scalable, higher pricing

Why consider BigCommerce as an alternative to Shopify and WooCommerce for your online store? If you're searching for a platform with robust built-in features and scalability, BigCommerce might be your answer. This platform offers a range of built-in features such as abandoned cart saver, coupons, and gift cards, which can greatly enhance your store's functionality without needing extra plugins or extensions.

Scalability is another strong suit of BigCommerce. If you're running a high-volume business or planning to scale up, BigCommerce provides the infrastructure to support your growth. The platform handles increased traffic and larger product catalogs effortlessly, making it a reliable choice for growing businesses.

One of the major advantages is their 24/7 support. Whether you're facing technical issues or need help optimizing your store, BigCommerce's customer support is available around the clock to assist you.

However, be prepared for higher pricing. BigCommerce tends to be more expensive compared to other platforms like WooCommerce and Shopify. Additionally, customization options are somewhat limited compared to open-source platforms, which could be a drawback if you need extensive customization.

Magento: Highly customizable, scalable enterprise, resource-intensive

Magento stands out as a highly customizable platform, ideal for enterprise-level businesses with complex requirements. If you need a solution that can scale with your business and handle intricate functionalities, Magento might be the perfect fit. One of its biggest strengths is its vast ecosystem of extensions and themes, allowing you to tailor your online store exactly to your needs. It also offers advanced features like B2B capabilities and multi-source inventory management, making it an excellent choice for businesses with extensive and varied product lines.

However, Magento isn't without its challenges. Setting up and maintaining a Magento store requires significant technical expertise and resources. Unlike some other platforms, you'll need to handle your own hosting and security, which can add to the complexity and cost. The enterprise version, in particular, can be quite pricey, so it's essential to weigh these factors against your business needs and budget.


In 2024, if you're searching for Shopify alternatives in India, Zepo and Instamojo are excellent choices. They cater to local needs with easy setups, localized support, and seamless integration with popular Indian payment gateways.

While Zepo is perfect for tailored e-commerce solutions, Instamojo excels in providing a reliable, user-friendly payment gateway.

So, whether you prioritize customization or ease of payments, these platforms offer strong alternatives to Shopify, ensuring your business thrives in the Indian market.